ZAIDA VIOLAN

Email
InstagramCommunications consultant and strategist in all things contemporary art. Born in Barcelona, living in Berlin, and often working elsewhere — bringing a decade of expertise collaborating with renowned art institutions and foundations, artists' studios, galleries, and art-market-driven initiatives.

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EXPERIENCE
Independent Consultant
Jan 2025 - Present | Berlin-London

BUREAU N. Cultural Communications Consultancy
Head of Arts Unit & Senior Consultant
Aug 2020 - Dec 2024 | Berlin

STUDIO TOMAS SARACENO
Personal assistant to Tomas Saraceno
Nov 2017 - Feb 2020 | Berlin

MARRES. House for Contemporary Culture
Project Manager of Training the Senses
Jan 2017 - Jun 2017 | Maastricht



MACBA. Barcelona Museum of Contemporary Art
Marketing Assistant

Dec 2015 - Aug 2016 | Barcelona


LAGRANJA DESIGN
Marketing and Press Officer
Oct 2015 - Oct 2016 | Barcelona

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PAST WORK Selected clients from agency work:



INSTITUTIONS
Berlinische Galerie
Berliner Festspiele – The New Infinity
Konzerthaus Berlin
Kunstverein München
Ludwig Forum Aachen
Midway Contemporary Art, Minneapolis
Neue Nationalgalerie
Spreepark Art Space

FOUNDATIONS
Boros Collection & Berghain
Fondation Beyeler, Basel
LAS Art Foundation
Schering Stiftung 

BIENNALES
Düsseldorf Photo+ (2022)
Biennale di Venezia – Armenian Pavilion (2022)
Biennale di Venezia – Kosovo Pavilion (2024)

ART MARKET
Basel Social Club (2024, 2025)
ChertLüdde Gallery
Dittrich & Schlechtriem
Ebensperger
Eigen+Art
Gallery Weekend Berlin (2020-2024)
Loop Barcelona (2024)
Matta, Milan
Max Goelitz
Minor Attractions
Nordenhake
Plan B

ARTIST-DRIVEN
BAP Berlin Art Prize (2022)
Göksu Kunak
Marianne Heske
RambaZamba

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TRAININGConversations Programme
Production Assistant
Art Basel, Basel (2017)

Berlin Art Week
Marketing Intern
Kulturprojekte, Berlin (2015)

FAD Fostering Arts & Design
Communication Trainee
Disseny Hub, Barcelona (2015)

Breese Little Gallery
Gallery Assistant
London ( 2014)

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EDUCATION
(MA) 
Arts & Heritage: Policies, Management & Education

Universiteit Maastricht, Maastricht



(BA) 
Advertising & Public Relations
Universitat Pompeu Fabra, Barcelona

COURSES

Digital Marketing
EAE Business School, 
Barcelona


Curating Contemporary Art
Central Saint Martins, London

CLIENTS

HIGHLIGHTS

FlashArt
Fair That Feels
Review by Sofia Hallström Minor Attractions, London
Third Edition


Oct 14-18, 2025


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Die Zeit
Direkt ins Herz
Review by David Hugendick Yayoi Kusama

Fondation Beyeler, Basel

Oct 12, 2025 - Sep 25, 2026


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Frankfurter Allgemeine Zeitung
Bitte genau hinsehen
Review by Ursula Scheer (DE) Vija Celmins

Fondation Beyeler, Basel

Jun 15 - Sep 21, 2025


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L’Hebdo du Quotidien de l’Art
Le BSC installe son joyeux désordre
Review by Rafel Pic (FR)

Basel Social Club, Basel
Fourth Edition

June 15–21, 2025

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The Art Newspaper
Minor Attractions brings a DYI spirit to Frieze
Review by Alexander Morrison
Minor Attractions, London
Second Edition

Oct 7–12, 2025
[PR, Bureau N]

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Tagesspiegel
Autofetischismus
Text by Patrick Wildermann (DE)
Göksu Kunak: Innocence
Sophiensaelen
Sep 11–14, 2024
[PR, Bureau N]

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Art – das Kunstmagazin
Text by Gerhard Mack
September Issue, 2024
Matisse – Einladung zur Reise
Fondation Beyeler, Basel
Sep 23, 2024 – Jan 26, 2025
[PR, Bureau N]

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Spike Art Magazine
Review by Dominikus Müller Summer 2024
Summer is Over
Fondation Beyeler, Basel
May 19 – Aug 11, 2024
[PR, Bureau N]

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New York Times
No One Told the Cows...
Review  by Thomas Rogers
Basel Social Club, Basel
Third Edition: June 9–16, 2024
[PR, Bureau N]

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ArtReview 
Kastrati on Representing Kosovo

Interview by ArtReview
The Echoing Silences of Metal and Skin

60th Biennale di Venezia – Kosovo
Apr 20 – Nov 24, 2024
[PR, Bureau N]

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Monopol Magazin
Der ganz normale Salto
Daniel KothenschulteJeff Wall
Fondation Beyeler, Basel
January 28 - April 21, 2024
[PR, Bureau N]

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The Art Newspaper
Artist Julius von Bismarck engages with his chancellor forebear
News by Catherine Hickley

Julius von Bismarck

Berlinische Galerie, Berlin

May 25  – Aug 14, 2023

[PR, Bureau N]

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DAMN° Magazine
Deep Within / Deep Without

Research Essay by Jenna SutelaJenna Sutela: Stellar Nursery
Schering Stiftung, Berlin

Sep 15-Nov 27, 2022

[PR, Bureau N]

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Artnet News
How Sibylle Bergemann...

Review by Kate BrownSybille Bergemann
Berlinische Galerie, Berlin

Jun 24-Oct 10, 2022

[PR, Bureau N]

MINOR ATTRACTIONS
Communications StrategistCommunication strategy for the third edition of the culture-driven fair Minor Attractions, running in parallel to Frieze London – spanning positioning, communication channels, press strategy and media partnerships.

Minor Attractions 2025
Tha Mandrake, London
October 14-18, 2025

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TRAUMA Arts and Culture
Communications ConsultantProfile definition and long-term communication strategy for the Berlin-based curatorial platform TRAUMA, following the closure of its original fixed venue and its transition to a nomadic model.

TRAUMA in Paris
U122AE – Paris | October 23, 2025
feat. Raphaelle, Europa, Emma DJ with cxoxc and a light environment by Matiere Noire in collaboration with Companion Culture

TRAUMA presents Crit Club Berlin
St. Elisabeth Kirche – Berlin | September 10, 2025
feat. Flaka Haliti, Abbas Zahedi, Kabir Jhala and Lisa Long in collaboration with Texte zur Kunst

The Opening of SHELL
Amant – New York City | May 31, 2025
feat. Esben Weile Kjæer, Croatian Amor, Somewhere Special, Fetish and Cortisa Star

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FONDATION BEYELER
Public Relations — Germany
[Commissioned by Bureau N]

Design and implementation of PR campaigns for major exhibitions of Fondation Beyeler in the German art and culture media, from strategic messaging to securing high-profile coverage.

In the last five years, projects have included both group shows and solo exhibitions, with highlights such as Matisse (2024), Jeff Wall (2024), Niko Pirosmani (2023), Doris Salcedo (2023), Wayne Thiebaud (2023), Piet Mondrian (2022), Georgia O’Keeffe (2022), Goya (2021), and Olafur Eliasson (2021).

Yayoi Kusama
Oct 12, 2025  – 25 Jan, 2026

Vija Celmins
Jun 15 – Sep 21, 2025

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SHEDHALLE ZURICH
Communications Advisor Communication strategy for Loving Shedhalle — an exhibition, publication, and archival platform reflecting on the institution’s ongoing labour of experimentation and process-based practice in response to Zurich’s social debates over the past four decades.

40 Years Shedhalle Zurich
October 24, 2025 − January 11, 2026

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BASEL SOCIAL CLUB
International Public Relations
[Commissioned by Bureau N]Press Officer for Basel Social Club’s past two editions – consulting on positioning and key messaging, developing the press strategy, overseeing assets, leading outreach, and managing international media relations.

Basel Social Club 2025
June 15 − 21, 2025
[Former private bank edition]

© Zaida Violan